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Case Study-2:

Situation:

A 12-year old professional services firm, with 150 employees, called us to discuss a “marketing problem” that they were experiencing. Revenue was stagnant even though they had the resources to handle more business. At our first meeting, we asked for their sales and marketing activity metrics. They had non and consequently were not tracking this vital information.

Approach:

We developed a worksheet to track 6 vital metrics for one month. We analyzed the data and discovered that they did not have a marketing problem! They had plenty of prospects but they were not closing them. This was a sales problem. In fact, their closing ratio was a weak 37%. We developed a program called, “Influencing with Integrity!” for their 14 salespeople. It was designed to build trust and rapport with prospects through a 5-step sales model.

Results:

In one month, the closing ratio for the 14 salespeople went from 37% to an average of 70%, with one salesperson doing 90%!