Just having a website is not enough! To be successful, you need a complete online strategy.
Digital Marketing Strategyto bring in the maximum amount of prospects.
If you are looking to sell your products or services over the web and across the country, you will need an eCommerce site that is built correctly and optimized & secured in the most effective ways.
In most cases, microsites can be used very effectively to target specific products or services you offer directly to a specific group of customers or prospects.
High-conversion videos are another very important way to add to the success of your business. Most websites either have no video on them or a very ineffective video which does little to drive sales, or any interest for that matter.
squeeze page on your website offering something of value to the visitor in exchange for their contact information is another very important aspect to your online marketing campaign.
Going one step further, these contacts are funneled directly into your CRM (Customer Relationship Management) software and from there you would have a
keep-in-touch system in place which is the key to your success. A keep-in-touch system can be in the form of an effective email campaign, a post card campaign, a phone call campaign, or a combination of these touches. These
touches will be customized to drive results and in a perfectly timed manor.