Business Performance Optimization & Implementation Specialists

Increase Profits While Reducing Costs at the Same Time!

For additional information call:

(716) 871-1111

Your Leader in Results-Based Marketing, Business Development & Business Consulting

Frequently Asked Questions (FAQs)

Is it really possible to grow my business without spending any more money on advertising?

Yes, you have existing, hidden assets that already exist in your business. Finding them and optimizing every one of them to optimal performance is what you need.

Are you a business consultant?

No, we are Business Growth and Development Specialists. The difference is, Business Consultants get paid to take a look at your business and give you a laundry list of suggestions and things to do, wish you luck and go on their way! As Business Performance Growth and Development Specialists we get results and we guarantee your success! We will work with your organization first to find the Hidden Assets that already exist in your business, and then optimize them for optimal success! You will get our hands on personal assistance in helping you develop, implement and most importantly execute these systems into your business which will increase profits exponentially rather than incrementally.

Can you guarantee we will increase our profits using your system?

Yes, typical consultants and advertising agencies are only concerned with one phase of increasing your business and that involves spending a lot of money in hopes to attract new clients. Our Multi-Pillar System works on all 4 levels. Attracting new customers, Converting at a much higher rate, Selling the new customers more and more often, and retaining them and turning them into long term clients and advocates for your company! Our goal is to increase your profits and reduce your costs. We guarantee you will receive a 15 – 100% increase in profits or we will continue to work for you for FREE until you do or until you are completely satisfied!

Are you willing to help us every step of the way?

Yes, it would be our pleasure to work with you to come up with ideas and strategies and help you implement and execute these effective systems into your business! The best part is once you implement these simple systems they will continue to work for you year after year!

Are you working only with local businesses?

No, we have clients all over the country. With modern day technology we can do many on line communications and can literally be in your office with you in a few minutes.

What are some of the main things you can help us with?

The first thing we like to work with clients is for them to understand their metrics and figure out if what they are doing is really the most effective way to move forward. From there helping them to implement the right strategies that will work best for their organization, optimize current sales and marketing systems, motivate employees to work at higher performance levels and look for ways to reduce costs.

Are there any business size requirements you work with?

No, we can help just about any sized business as long as they are looking to be more profitable and willing to change some of the things they may have been doing for years. From our experience we find many organizations continue to do the same things their industry is doing or things they have done in the past but are having trouble differentiating themselves and we can help if they are open to change.

If I want to grow my business what should I do first?

Understand your metrics, and differentiate yourself from the competition. Until you know how to do that you are probably spending far too much on advertising and much of it is being lost or simply not as effective as it could be.

How important is professional copywriting

Wow, saying the right thing the right way is so important it’s actually critical. Too many companies continue to talk about themselves way too much and people simply don’t care! Headlines, lead lines and benefit driven copy “targeted” to the right audience makes all the difference!

Can you help create a strong on-line presence for my company?

Yes, in today’s day and age this is a very important step and we have some of the finest internet savvy technicians in the business.

How can you help differentiate my company from all my competitors?

We can do this first by doing a deep study of your business as well as your largest competitors and develop Unique Core differentiators. We then create the marketing and advertising around these differentiators and build your business that way!

What is “Consultvertising”?

Consultvertising is a trademarked word that we came up with to describe what we do as a company. Since our base routes were in advertising we can do everything an advertising company can do for your organization. The difference being is we are also a performance consulting organization. We help our clients implement sales and marketing systems into their business so when any advertising is done it will be more effective. We are the only company that does both advertising and consulting so when hiring our firm you get the benefits of both with a full guarantee on our work.

Do you sell Promotional Products and custom apparel?

Yes, our company started as Target Promotions back in 1989 as a Promotional Advertising and Custom Apparel Company. Target Promotions is still a growing division under the Target Group’s many services we offer.

Do you have ways to increase our employee performance and recognize their accomplishments?

Yes, motivating and increasing employee performance, establishing a company culture and reducing costly employee turnover is our specialty.

Can you help us get better results from our trade shows?

Yes, knowing how expensive and how much resources go into trade shows we take a very strategic approach and maximize your efforts.

Can you help us get more people to our website?

Yes, not only getting more people to the site, but also collecting important information from visitors so you can develop better strategies later.

Can you help us create a “touch system” to keep us in front of our clients with the right messages?

Yes, this is a very important step. You need to stay in touch with current customers, past customers and new prospects. Designing the right “touch systems” with the right messages to the right potential buyers is critical.

Can you help us “Target” and sell to our top 100 prospects?

Yes, we have many strategies to accomplish this with phenomenal results!

Can you put together effective client loyalty programs, employee safety and wellness programs?

Yes, we can put together any programs or systems you are looking for whether they are internal employee based or external client based systems.

Do you have the ability to design logo’s graphics and complete marketing campaigns?

Yes, motivating and increasing employee performance, establishing a company culture and reducing costly employee turnover is our specialty.

Can you help us cross promote, set up strategic alliances, joint ventures and possible endorsements for our company?

Yes, these are some of the multi-pillars in our marketing system that we will help you grow to make your organization profitable in any economy.

Do you have ways for us to get more referrals from our current clients?

Yes, 75% of all business need referrals yet only about 3% of them have a formal system in place to get them. We can help you!

Can you evaluate our business and find things we can improve on?

That is one of our first steps after finding out your metrics and learning about your company.

I feel I am wearing too many hats, can you help me?

This is something we find all the time in smaller business operations. It is a difficult rut to get out of without help and that is something we would love to work on for you.

My competition keeps lowering their prices and it is hard to compete can you help me?

Yes there are certain strategies we use to overcome this very common objection.

I have some sales people doing well and others struggling, can you help me get more out of the struggling sales representatives?

Yes, we can help your bottom 80% drive toward the top 20% and your top 20% drive toward the top 55 in your organization. This may involve some of our extensive but very effective sales training but it is something that simply creates profits and really puts your company on the map!

I am a manufacturing plant and keeps losing business to overseas companies can you help me?

Yes, another very common challenge we deal with on a regular basis. It would be our pleasure to work with you on this.

My marketing and advertising isn’t getting the results I am looking for and I feel I am over spending for the results I am getting can you help?

Yes, and you are probably right to assume you are over spending on advertising. It’s been our experience that most of the time companies are spending far money than they need to on advertising. Once we put our systems in place company’s reduce their advertising quite drastically because they no longer need to continue to spend money to drive more traffic, because they are doing a much better job converting the traffic they already have as well as selling them more, more often and retaining their current clients as well.

I feel we are dropping the ball in some areas of our business, can you help?

Yes, one of the things we find most organizations need is a Strategic plan. A strategic plan keeps everyone in the company on-track, aligned and pointed all in the same and right direction! When everyone is working together as one, very powerful, magical things will happen to growth, profits, and the bottom line.

Do you have Money Back Guarantee? What if I don't like your work?

Our goal is to provide high quality, professional service to all of our clients. If you're not satisfied with your new website, we offer a refund guarantee of up to 100% of the advance paid.

Our refund policy works as below.

100% Refund if requested within 15 calendar days from date of order, and:

  • Prior to showing of any design layout, no questions asked, or
  • Before 3rd round of revision request.
  • Applicable to all plans.

Refund Restrictions:

  • Refund Policy applicable to all purchases made on or after May 17, 2012 only.
  • Refund is not allowed once three rounds of revisions are requested.
  • Refund must be requested within 15 calendar days from date of order.
  • Refund not applicable on domain registration fees.
  • Refund not applicable for express service clients.
  • Refund must be requested in writing.
  • Refund not applicable on updates and add-ons on existing website.
This is my first website, can you help me?

Absolutely! You do not need any online experience at all. The Target Group, Inc. offers free consultation on all services. We help you right from the start! You will have a team member assigned to you for all your questions along the way. Just ask us! We are here to help you.

What preparations does my business have to do to get online?

Brochures, logos, photographs, business cards, etc. are all great resources to use. For new business ventures we will help you get started from scratch. Need a logo? We can create you a brand new logo for just $280. You will have a dedicated person to answer any question during & after your website project. At The Target Group, Inc., we work together with you to help answer these questions.

What information should I have ready upon purchasing my design package?

We will need your company profile, contact info, products and services, and any other information you intend to present on your website.

How much input do I have?

We welcome your input! The more input we receive from you the better able we will be to satisfy your needs and produce a site that will have the desired look and impact that you want. It's your website, we want it to look the way you want it. We guarantee it 100%.

If I already have a site can you help me improve it?

Yes. We can usually redesign or freshen up an existing site quicker, and for less money than building one from scratch. Whether your company's website "doesn't look professional", takes too long to load or the navigation is baffling to visitors, we can help.

Can you use my business's existing logo or other materials for my website?

Yes. If your logo and promotional materials are not in electronic format, we can convert them to a format appropriate for your website for a small fee. We can accept almost any type of file. If your materials are printed, we can scan and convert them. The Target Group, Inc.'s designers will help you establish your online image to be consistent with your existing image that your customers already know & remember.

Does my business need to be computer-based in order to have a website?

NO, you do not need to own a computer or have computers involved in your business in order to have a website. Many companies do filing, invoicing and more without a computer. Creating a website is more about exposing your business to new potential clients and generating new sales. There is no need to overhaul the way your company does business.

What does 'Website Maintenance' or 'Website Updates' mean?

Website Maintenance or Website Updates refers to changes made to your website after the initial design & setup. Keeping a website up-to-date is essential in having repeat visitors to your site. Updating the site with sales, articles, new products, newsletters, press releases, financial figures and links are all examples of website Maintenance.

You are welcome to send over your list of necessary revisions. We are happy to assist you with any changes you would like at $45/hour.

My company is in the service industry. Will a website help my business?

Absolutely! Over 80% of the population online via home or office is doing so to research about businesses that provide services or products. Your service-oriented business can provide samples, references, location, hours of operation and more right away from your website 24hours/7days a week/365 days a year.

Who writes the copy/text for each of the pages on the website?

You are responsible for writing the copy/text for your website. However, we will place your supplied copy on the website for you. We also offer copy writing assistance at $100/page.

Do you offer payment plans?

We expect 50% of the agreed upon amount paid before we start, and the remaining balance on the day the site goes live or three months from the date the contract is originally signed, whichever is sooner. We offer this payment plan to help make the website you want more affordable. Certain restrictions do apply and payments plans are not available on smaller packages, web hosting, and SEO.

We also realize that there can always be exceptions to the rules and for this end, under certain circumstances we have in the past worked with individuals, small business start-ups, and some organizations with weekly/monthly payment options.

What areas do you serve?

We work with all types of clients from big corporations to individuals. We have clients all over the United States and even internationally.

How can we pay to get started?

We accept all major credit cards including Visa, Master Card, American Express, and Discover. We also accept PayPal, Checks, Money Orders and Western Union.

Are your Web Design costs one time?

Yes, just a one-time cost as mentioned on our website for web design.

Do I have to host with you?

No, unlike other companies we don’t make hosting with us mandatory. However, choosing to host with us is a BIG advantage for you. You don’t have to worry about any technical aspects of managing your hosting account and the servers, we do it all for you. Plus you just have a one point contact for your Web Presence. If there is a problem it is always better to call a single reliable company who can take care of everything while you concentrate on your business. We will make your website one less worry for you.

Where are you located?

Our headquarters is in an excellent business location in Rochester, New York and a new office in Mosinee, Wisconsin.

Can I have a site that looks like this?

Actually, making it look like anything you want is not much of a factor. We'll start with your initial direction and then work with you to refine it.

Have you built a site like mine before?

Usually the content of a site or type of business does not affect the methods, procedures and codes used to build it. For example, you wouldn't ask a car wash if they had washed your color car before. Some sites require advanced functions to perform special operations and Triad Web Design has the depth and experience to meet these needs. It would be unlikely that we had not had experience with your required web site functions. We have worked with a wide range of clientèle, as evident from our portfolio.

I want a site like eBay/MySpace/Youtube/...etc. Can you do this?

These types of websites require complex web development and will be quoted individually. Costs can exceed $10,000 for this type of work.

What is your typical turn-around period?

Due to the high level of custom work and the collaborative process involved in each website we build, it's difficult to predict an exact turn-around time. We will work together with you to complete the Web Design Project in a timely manner. We agree to work expeditiously to complete the Web Design, but delays can occur if any milestone that requires your action, such as approving design mock-ups or web design changes, is not acknowledged on time. As an example, a 5-page website can be finished anywhere between 1-6 weeks after we've received all content and feedback from you. It's a safe estimate to expect at least a month for your project, though it could be much quicker or slower, depending on your input. Ask your sales agent or project manager for more information.

We also offer an express service for an additional fee to expedite your project. Always remember, we can only work as fast as you allow us; turn-around time is client-dependent. If content is provided sooner, initial and on-going instructions are clear and revisions requested are reasonable, turn-around time can be significantly decreased. On the other hand, it could drastically increase due to client in-action, delayed mock-up approvals, back and forth change requests, etc.

Can you host our website and register our domain name?

Yes, we would love to. We charge a low $14.95 monthly fee for web hosting. Domain Names are $20/Year. We provide with custom email accounts and a fantastic control panel to check your web visitor statistics, manage your files, etc.

After you have designed our website, can we manage it ourselves easily?

Absolutely! You'll have several options for managing your site after it's completed. When we're done constructing your new website, you will own it and have full access to it. You will be able to make any changes to the site if you have any web editing knowledge. You can also opt for an editable website package. This way, you can log in to easily make changes to any non-Flash content in your site, any time you want. Just make sure you let us know you would like this option before you sign up. Thirdly, we offer a Web master service, if you'd like us to manage your new site for you. This is pre-paid, discounted update work to your site; 10 hours of work for only $250. This saves you $200!

Do you offer Emergency After Hours Support?

We have 24/7 email support. Phone support is available during Business Hours. We give you phone numbers of key individuals and in case of emergency, after business hours where you can reach them.

Do you design Adult Web sites?

No. We do not design or work with adult content of any kind.